Tuesday, 18 August 2026 01:20 PM
Company Update
Alexei Orlov brings his MTM Choice experience and nearly three decades of global leadership in business transformation, brand strategy and organizational growth to a new advisory venture.
NEW YORK, NY / ACCESS Newswire / August 18, 2026 / Global business executive and entrepreneur Alexei Orlov has launched Wide World, a new venture focused on helping leaders navigate periods of business transformation, growth and change.
The launch marks the next chapter in a career that has taken Orlov across the United States, United Kingdom, Europe and Asia. Over nearly 30 years, he has worked as a CEO, CMO, founder and strategic adviser, with experience spanning global corporations, founder-led businesses and investor-backed organizations.
For those searching for Alexei Orlov MTM, his experience building MTM Choice provides important context for this next stage of his career. Wide World builds on lessons Orlov developed while creating and scaling a multidisciplinary business, as well as decades spent transforming brands and organizations worldwide.
Wide World focuses on the challenges facing boards, founders, investors and leadership teams as they make decisions about growth, brands, people and organizational direction.
"Transformation is not simply about changing an organization for the sake of change," Orlov said. "The first question I always come back to is a very simple one: ‘What matters?' Once there is clarity around what truly matters, leaders can make better decisions about where to focus their time, people, and resources."
That question reflects Orlov's approach to setting priorities. He believes slowing down long enough to identify the right problem can allow organizations to move forward with greater clarity and discipline.
Experience Across Global Brands and Business Transformation
Orlov brings experience from major global organizations as well as businesses he has helped build himself.
He previously served as Group Chief Marketing Officer for Volkswagen across China and ASEAN, where he oversaw eight consumer brand portfolios and helped deliver five consecutive years of record sales. Earlier in his career, he spent eight years at Wunderman/WPP, eventually becoming Vice Chairman and helping lead a client portfolio worth approximately $300 million. He also co-founded MCW Brand Design Group, which Ogilvy & Mather/WPP later acquired.
Orlov later served as a Divisional CEO within Omnicom. His work included integrating and transforming multiple businesses, strengthening commercial performance and creating a more unified operating model.
His career has included integrating acquisitions, raising investment, developing leadership teams and repositioning brands. That combination of operational and creative experience now informs the work he intends to pursue through Wide World.
"I have learned that experience should never become an excuse to believe you know everything," Orlov said. "You have to understand the markets you serve, but you must always leave space to remain a student and a discoverer."
Alexei Orlov, MTM Choice and the Experience of Building a Business
The connection between Alexei Orlov and MTM Choice is central to Orlov's experience as an entrepreneur and operator.
Orlov founded MTM Choice and served as its CEO, building the company from the ground up into a multidisciplinary creative and advisory group. The business grew to about 200 people and worked with upscale consumer brands and civic organizations, including the 9/11 Memorial, the McCain Institute, and the UN Geneva Visitor Experience.
Orlov secured $35 million in growth funding for MTM Choice and expanded the business internationally. The company generated approximately $55 million in annual revenue before Orlov transitioned it to new leadership following a decade of sustained growth. He remains an adviser to the chairman.
The Alexei Orlov MTM story is particularly relevant to Wide World because it gave Orlov firsthand experience with the challenges that accompany different stages of business development. Building, funding, scaling, expanding, and eventually transitioning an organization each require leaders to make different decisions.
That experience reinforced Orlov's belief that leadership should change as an organization's needs change.
Wide World is intended to bring those lessons, along with Orlov's broader global business experience, to leaders facing their own periods of transformation.
"I do not believe that leadership means having a monopoly on good ideas," Orlov said. "Some of the most important lessons of my career have come from learning to listen, debate, ask for help, and slow down when a decision deserves more thought."
Orlov has described humility as a strength in leadership. He emphasizes the value of surrounding executives with people who are willing to challenge assumptions and contribute different perspectives.
Human Judgment in a Changing Business Environment
Orlov believes those qualities will become increasingly important as artificial intelligence changes marketing, creative work and business decision-making.
Rather than treating technology and human judgment as opposing forces, Orlov argues that AI can be most valuable when paired with what he calls "human acuity."
"The tools will continue to change, and businesses have to adapt," Orlov said. "But technology does not remove the need to understand people, markets and circumstances. Human judgment still matters."
For Orlov, that principle reflects a broader lesson from working across different organizations, industries and international markets. Technology can change how work is performed, but leaders remain responsible for understanding context, asking the right questions and deciding what deserves attention.
Specific details about Wide World's operating structure, service model and commercial terms have not yet been announced.
From MTM Choice to Wide World
Wide World represents a continuation of themes that have appeared throughout Orlov's career rather than a departure from his previous work.
At MTM Choice, Orlov experienced the responsibilities of building and scaling an organization. At Volkswagen, Omnicom and Wunderman/WPP, he operated within complex global businesses. Across those roles, his work has repeatedly involved growth, transformation, brand strategy and leadership.
Today, Orlov is focused on working with boards, founders, investors and leadership teams that are navigating those same types of decisions. He is particularly interested in CEO, CMO, board advisory and transformation opportunities where strategic leadership, commercial discipline and creative ambition can make a meaningful difference.
About Alexei Orlov
Alexei Orlov is a global CEO, CMO, founder, and strategic adviser with nearly 30 years of experience building, transforming, and scaling creative businesses and consumer brands across the United States, United Kingdom, Europe, and Asia.
The Alexei Orlov MTM chapter of his career includes founding and serving as CEO of MTM Choice. Orlov secured $35 million in growth funding, expanded the company internationally, and built the organization to approximately 200 employees and roughly $55 million in annual revenue before transitioning it to new leadership.
His career also includes senior leadership roles with Volkswagen, Omnicom and Wunderman/WPP, as well as co-founding MCW Brand Design Group. His experience spans business transformation, brand repositioning, acquisition integration, investment, leadership development and international growth.
Through Wide World, Orlov continues his work with boards, founders, investors, and leadership teams. His approach emphasizes commercial discipline, continuous learning, and what he describes as the "5% of magic"-the final margin of thought, judgment, and execution that can make a meaningful difference.
Media Contact:
https://www.alexeiorlovmtm.com/
[email protected]
SOURCE: Alexei Orlov